NEWSPAPER ARTICLES
Say Goodby to Bad Hair Days!
by Leanne
Do you suffer from unruly hair, frizzy hair, puffy hair, or dry and damaged hair? Are you tired of the time it takes to style your hair? Have you always dreamed of soft, smooth, shiny and manageable hair? Want to not have to blow dry and flat iron all the time? If so you are not alone. Brazilian Keratin Treatment or BKT as it is known in short is a revolutionary treatment that leaves your hair soft, shiny, manageable and frizz free for up to five months. It is the solution that we have all been waiting for. It is the latest obsession with celebrities Nicole Richie, Ashley Tisdale, Lindsay Lohan and Halle Berry to name a few.
This professional treatment is keratin based - a protein high in sulphur and the amino acid cystine which makes it tough, elastic and insoluble. Keratin is the substance that makes up 88% of our hair. This natural protein is infused into the hair shaft: the smaller keratin molecules penetrate the hair cortex improving and repairing the quality of the hair from the inside. The larger molecules seal the outside hair cuticle, ward off UV rays and prevent further damage. The added resilience, strength, elasticity and moisture result in smooth, soft, shiny, humidity resistant and controllable hair.
BKT is a conditioning and taming treatment that does not chemically alter the internal structure of your hair so can be performed on all hair types – virgin, coloured, hilighted, previously straightened, wavy, curly and kinky. BKT is also extremely effective on dry, damaged hair. It brings to hair what it is lacking to begin with and/or what it has lost over the years. Application process of the Brazilian Keratin Treatment can take anywhere from one and a half hours to four hours. It all depends on the length and thickness of your hair. After the treatment has been applied to your hair it is blow dried in and then sealed with a hot iron. The results of the BKT are visible immediately leaving your hair instantly healthy, youthful and feeling like silk. Your hair will still have volume, body and movement while reducing bulk and taming frizz. The keratin protein is not permanent and gradually washes out (hair returns to its natural state without experiencing a root re-growth) so to maintain these results, treatments are recommended every 3 – 5 months.
There are so many benefits to having the Brazilian Keratin Treatment done on your hair; you really are doing your hair a favour. We are seeing that repeated Brazilian Keratin Treatments improve the condition of hair over time and may also help prevent split ends. This treatment can be done again and again without damage. Also, taking care of your hair after the BKT is effortless with the amount of time required to style your hair decreasing dramatically; in many instances all you need to do is wash it and go! So if you want ease of styling, to eliminate frizz and puff, add strength and shine, smooth, tame and condition, the Brazilian Keratin Treatment is the answer to your prayers!
Special note: The BKT referred to in this article does not permanently straighten hair and does not contain formaldehyde.
For more info and to book your complimentary consult, phone 250.334.0209 today!
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