A little about Leanne and Level 10….

Level 10 Eurospa

Award-winning full-service spa celebrates 27 years of providing ‘A Beautiful Experience’

Leanne Boyd, owner and founder of Level 10 Eurospa in Courtenay didn’t grow up with aspirations of being in the beauty industry. The Ontario born and Comox Valley raised businesswoman explains with a smile that she finished high school, set out to travel the world, and came home many months later flat broke. A chance boat ride on the MV Uchuck, from Gold River to a logging camp on the West Coast of the Island, found her working as a cook’s flunky at said logging camp.

One day, between peeling spuds and washing dishes, someone asked if she could cut their hair. Despite the fact that she had no prior experience, she picked up a pair of scissors and started snipping. The results were surprisingly great! Others soon lined up to hair their hair done, too. When Boyd returned to the Comox Valley to get her own hair cut by a professional, the stylist invited her to join his team as an apprentice. She has never looked back!

From there, I worked at several different salons for a few years until 1990, when one of my relatives, Danny Woodrow, contacted me with a business proposition,” explains Boyd. “Danny owned a clothing store at the corner of Cliffe and Mansfield at the time and the salon beside him was closing. He invited me to take over the salon, loaned me an initial $5000 to get started, and helped me write a business plan. That’s how Level 10 Hair Design & Esthetics began.”

Boyd adds that she can’t take credit for the name and also that it has nothing to do with what level of the building they are located on, or the fact that they are now located on 10th Street. Nor is it connected to Bo Derek’s infamous scene in the 1979 movie ‘10’, as some people have suggested.

One of the girls I was working with at the time suggested that we base the name on the fact that hair colour is measured in levels,” clarifies Boyd. “Black hair is level one and blonde hair is level 10. I’m blonde, so that’s what we picked.”

Shortly after opening the salon, Boyd was recognized by her peers with the ‘Master of the Craft’ award. This set the tone for her future business practices and accomplishments. It was also at this time, with advanced training through Matrix, that she became an industry educator travelling throughout the province and teaching fellow hair designers. Providing the optimal work environment and ongoing education has always been a priority for Boyd. The reward has been a long term, loyal team of professionals that are passionate about their chosen career and truly care for the clients.

Boyd continually expanded salon services. In 1995, when the opportunity came to move to a new location at Cliffe Avenue and 10th Street, she jumped at the chance. With the larger space and expanded service offerings, she dropped the ‘Hair Design & Esthetics’ part of the name and added ‘Eurospa.’

The services we offer at Level 10 Eurospa have grown in diversity over the years,” adds Boyd. “From hair design, facials and skin rejuvenation, manicures and pedicures, to relaxation massage, reflexology, steam, hydrotherapy and body wraps, we offer some exquisite signature treatments and packages.”

Staying on the leading edge in the industry has always been very important to Boyd. Level 10 was the very first full service day spa in the Comox Valley, amongst the first in Canada to introduce the Hot Rock Massage, the first on Vancouver Island to become certified in Thai Stem Massage, along with being the first spa in Western Canada to introduce Hydradermabrasion Skin Rejuvenation.

Wanting to offer their clients the utmost in quality skin care and cosmetics, they also created their very own lines of all natural, botanical skin and body care products, ‘L10 haute naturals’ as well as a mineral-based makeup line.

The stellar guest services and professionalism at Level 10 has not gone unnoticed. They have been repeatedly recognized for service excellence over the years. Awards include: the 2014 Comox Valley Chamber of Commerce Business of the Year, 2016 Vancouver Island Retail Business of the Year, the 2016 Comox Valley Sustainability Award, and the #1 Independent Matrix salon in the province three years in a row. In the BC Living People’s Choice Awards they were voted in the top three salons on Vancouver Island, and were winners of the Comox Valley’s ‘Favourite Place for a Makeover’ and finalists in the ‘Favourite Hair Salon’ categories.

A career highlight for Boyd and her team is that Level 10 recently became a ‘Certified Green Circle Salon’. One hundred percent of all hair clippings, foils, colour tubes, papers, plastics, spa waste and excess chemicals are recycled and/or re purposed in an environmentally responsible way. All hair clippings are made into ‘hair booms’, to soak up oil and chemical spills in waterways, while all the spa waste is cleanly incinerated to create green energy that goes directly to BC Hydro. Since 2014, Level 10 has diverted 1.5 tonnes of salon waste out of our landfill and waterways!

Our philosophy has always been ‘beauty and wellness are a result of taking care of one’s SELF’, concludes Boyd. “Now it also includes helping to take care of the planet.”

This year Level 10 celebrates 27 years of providing ‘A Beautiful Experience!’ Boyd and her team are proud of their accomplishments, the service they provide, and the many wonderful relationships developed and maintained over the years.



Sustainability Award 2016
(Comox Valley Chamber of Commerce)
Retail Business of the Year 2016
(Vancouver Island)
Business of the Year 2014
(Comox Valley)
Favourite Place for a Makeover 2015
(Comox Valley Record Readers Choice)
#1 Independent Matrix Salon BC
Voted in Top 3 Hair Salons
(Vancouver Island)


204-1025 Cliffe Ave. Courtenay, BC
Phone: 250.334.0209



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